Services
If you struggle to find the time or the words to create the content your business needs… YOU ARE NOT ALONE! Plenty of smart, talented people can relate. That’s where I come in. I write the words using your voice that leads the reader to take action.
Autoresponders
The fastest way to build relationships with new customers or prospects, grow your business and increase revenue… and did I mentioned it’s cost-effective?
Whether you’re looking to…
- continue the conversation with prospects or customers
- keep new prospects moving forward
- offer previous buyers a new product or service
Stand-alone Emails
The highest marketing ROI. For every $1 spent on marketing you can expect a return of $38 (Direct Marketing Association).
Whether you’re looking to…
- reach out or grow sales
- target a specific audience
- promote a sales promotion
- follow up on leads
- build a trusting relationship
- share special announcements and info
E-Newsletters
Position your company as an expert and authority in edtech. E-newsletters offer measurable results, generate extra income… while also being cost-effective.
Whether you’re looking to…
- maintain or build customer loyalty with daily, weekly or monthly communication
- generate lead-nurturing content
- offer customers how-to articles, entertainment, customer success stories or advice
Blogs
The list of benefits for offering your audience a blog is long; from promoting a product or service to generating sales… from increasing customer satisfaction through engagement to responding to their concerns… from increasing website traffic and search rankings to providing timely and relevant information.
Whether you’re looking to…
- focus on your readers’ needs
- answer questions
- share tips and best practices
Articles
You understand great content attracts top search engine rankings and traffic, but you don’t have the time to create relevant, and engaging content for your audience. Articles build customer relationships, establishes you as the authority and a trusted resource.
Whether you’re looking to…
- share educational or informative content related to your edtech product or service
- promote a product or service, without being too ‘salesy’… that builds interest and leads them to a landing page that does close the deal
Case Studies
Building trust is a primary aim of effective copywriting; without it your prospect won’t take action. It’s finding the sweet spot between offering something that is safe AND of benefit that separates great copywriters from the pack. Case studies offer social proof and validates the effectiveness of your product or service.
Whether you’re looking for…
- problem/solution outcome stories
- narrative style stories that highlight the effectiveness of your product with customer testimonials
- before and after success stories
Editing/Proofreading
Mistakes distract from your message. Avoid clumsy grammar, spelling mistakes and poorly worded words with a copy editor. Rest assured you have someone with an attention to detail that gives your content a professional look. As an experienced teacher I can give your content a fresh set of eyes or turn it from not quite good enough to exactly what your target audience is looking for.
Whether you’re looking to…
- repurpose existing text
- adapt your content to fit your target market as a foreign company
- publish word perfect docs or error free reports
- ensure your content appeals to your target audience
Site audit
If you find your website isn’t getting the traffic or conversions you want, a strategic site audit may be the best option to boost performance. I provide a detailed, easy to implement content improvement strategy that will lift website traffic and sales conversions.
Whether you’re looking to…
- Drive traffic to your site
- Drive sales activities
- Achieve your marketing goals