My Work
The following are samples of my work as a freelance writer. They include client work and high quality samples I created for specific projects. I have indicated in the description the purpose of each document. All of them have been certified by AWAI. (link at the bottom of the page)
Audience: Parents, teachers and primary school-aged children
Purpose: To generate interest/promoting the soon to be released educational math app
Special requirements: The client wanted the description optimized for the app store (ASO) to increase visibility and organic traffic
website link: mathstronaut.com
Audience: Parents, teachers and primary school-aged children
Purpose: Introduce the benefits of the new app and help and how gamification can help improve foundational math skills
Special requirements: The client stipulated specific language aimed at parents, teachers and grade-school aged children
App Store link: apps.apple.com/mathstronaut
Audience: This article is for new and aspiring freelance writers
Purpose: Write copy that helps the client (AWAI) reach the top of search results by placing specific words and phrases strategically throughout the content.
Special requirements: Sample article for AWAI certification badge
Audience: This article is for new and aspiring freelance writers
Purpose: To share useful advice/recommendations the aspiring writer can use to become a well-paid writer
Special requirements: Sample SEO article for AWAI certification badge
Audience: This email is for new and aspiring freelance writers who recently signed up for the Barefoot Writer
Purpose: This is a customer engagement email for new Barefoot Writers encouraging them to start using their new membership
Special requirements: Sample email for AWAI certification badge
Audience: This email is for new and aspiring freelance writers
Purpose: To welcome new Barefoot Writer members, resell the promise and get them to start using their membership
Special requirements: Sample email for AWAI certification badge
Audience: This email is for new and aspiring freelance writers
Purpose: To move the prospect closer to the sale by linking to the sales letter
Special requirements: Sample email for AWAI certification badge
Sales letter: the Barefoot Writer Club.
Audience: This email is for new and aspiring freelance writers
Purpose: A standalone email aimed at getting the sale (joining the Barefoot Writer Club)
Special requirements: Sample email for AWAI certification badge
Sales letter: the Barefoot Writer sales letter.
Audience: This is for new and aspiring freelance writers
Purpose: To generate interest with copy focused on telling the prospect what they want to hear. Includes a strong CTA linking to a sales page
Special requirements: Sample ad for AWAI (online) certification badge
Audience: This article is for new and aspiring freelance writers
Purpose: To generate interest and a click with minimal copy focused on a benefit or relevant offer
Special requirements: Sample ad for AWAI (Online) certification badge
Audience: This article is for new and aspiring freelance writers
Purpose: To generate interest and a click with minimal copy focused on a benefit or offer
Special requirements: Sample ad for AWAI (online) certification badge
Audience: This article is for new and aspiring freelance writers
Purpose: To generate interest with short copy that focuses on the prospects’ needs
Special requirements: Sample ad for AWAI (online) certification badge
